SINGAPORE, 26 April 2021 – After an official signing ceremony held at the Singapore Island Country Club, Borneo Motors Singapore (BMS), the sole distributor for Lexus in Singapore today announced that it has committed to a 3-year partnership with the Singapore Golf Association (SGA). The partnership seeks to promote the development of golf in Singapore, with the goal of driving interest and nurturing the next generation of local golf talent to compete at the international level.
LONG-STANDING SUPPORTER OF THE GAME OF GOLF
Lexus has been a long-standing supporter of the game of golf. Its resilience and sportsmanship reflect Lexus’ core values that resonate with Lexus customers who value the dedication to craft and excellence. Lexus also believes in nurturing young golf talent on their professional golf journey. Hideki Matsuyama, sponsored by Lexus, claimed a final-round victory in the 2021 Masters Tournament held on April 8-11 at the challenging Augusta National Golf Club in the United States. His triumph made him the first Japanese golfer to win the tournament. Sharing an unyielding determination to overcome challenges on the world stage, Hideki Matsuyama and Lexus will continue to drive forward, together.
CHARGING AHEAD TO SUPPORT YOUTH GOLFERS IN SINGAPORE
It is my absolute pleasure to announce the partnership with BMS. This partnership is representative of Lexus’ commitment to promoting golf as both a life-skill and sport in Singapore. With the vision of SGA, we have been actively introducing our sport to the grassroots and masses. We would like to leverage on Lexus to jointly inspire our next generation of aspiring golfers. Judging from our strong success in the last SEA Games, our national and youth programs are yielding dividends and we need to keep up the momentum. The rapid development of our high performance and junior development programs are the testimonies of our effort. We have been in talks with Borneo Motors Singapore for nearly 2 years and now is time for partnership & action.” says Ross Tan, President of SGA.
As part of the 3-year partnership, Lexus will work closely with the SGA to expand and elevate their existing high performance and junior development programs. This will boost the SGA’s ability to provide talented national and junior players with greater opportunities to achieve their golfing goals – through holistic programs and a strong support network in hopes of producing world champions like Matsuyama.
“2 out of 3 Lexus customers are avid golfers. And many are really good in this craft! Above everything else, many customers wished their children could golf with them. In deeply listening to our customers, we are looking to provide this platform for more family time and bonding by sparking an interest in multi-generational golf. Together with SGA we will work towards Youth Golf development and I will invite our valued Lexus customers on this journey together to increase junior golf participation and nurture the next Joseph Schooling* of Singapore Golf.” says Jasmmine Wong, CEO of Inchcape Greater China and Singapore.
Lexus is also committed to work with SGA to elevate competition and community engagement experience. Amongst the whole calendar of activities, Lexus will be working with the SGA to support the upcoming grassroots outreach programs and tournament in Singapore:
- Singapore Junior Golf Championship 2021 – The Singapore Junior Golf Championship or SJGC is the biggest junior golfing event in Singapore that attracts some of the top junior players around the world and is played over three exciting rounds of golf. A total of 80 junior golfers with age ranging from 11 to 16 years will compete to be the next Boys and Girls champion. The Singapore Junior Golf Championship is a counting event for the World Amateur Golf Rankings.
- Get Golfing with SGA! – It is an ongoing campaign to introduce golf to the masses where we bring golf to community centers, fields, multi-purpose halls etc. It provides a fun twist for non-golfers to experience this game of a lifetime.
- SGA Fundraising Golf Day 2021 – A golf day to raise funds through the One Team Singapore Fund (OTSF) for our High-Performance golf programs and initiatives to develop Singapore golf. The Guest-of-Honour for the event is Dr Ng Eng Hen, Minister for Defence. The activities and work made possible will strive to support our golfers to chase their Olympic dreams and achieve personal excellence both on and off the course.
END OF PRESS RELEASE
*BMS is also the proud partner of Joseph Schooling in his quest for Tokyo Olympics glory.
About Lexus
Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality products and exemplary customer service. The evolution of Lexus is not only reflected in the progressive designs of its latest vehicles, but also in the brand’s mission to captivate the next generation of luxury consumers with conscious deliberation to products and services that are visionary, original and exciting turning them into passionate, moving experiences.
Press Queries
Ms Hannah Tan
Senior Strategic Marketing Manager, Toyota & Lexus Singapore
Email: hannah.tan@inchcape.com.sg
Ms Cammie Neo
Account Manager, Zeno Group (on behalf of Lexus Singapore)
Email: cammie.neo@zenogroup.com
Company Information
Borneo Motors (Singapore) Pte Ltd is a subsidiary of Inchcape Motors and is the sole distributor of Lexus in Singapore.
33 Leng Kee Road, Singapore 159102
Tel: (65) 66-31 -1388
Web References
Lexus Singapore: www.lexus.com.sg
Lexus Facebook: www.facebook.com/LexusSG
Borneo Motors (Singapore) Pte Ltd: https://www.inchcape.com.sg/borneo-motors